Social Marketing

Our social marketing experts tailor campaigns that drive behavior change. We approach every challenge through a data-driven lens, bringing together commercial marketing tactics to build frameworks that elicit positive behavior change from your target audience. We apply evidence-based behavioral psychology models, social marketing theory, and formative research to motivate audiences in the context of cultural and physical environments.

Synergy provides measurable, integrated marketing and communications services to help clients change social norms or behaviors in communities nationwide.