Policy Analysis and Strategic Communications

Well-researched, original, results-driven communications strategies are essential for the success of any program or initiative. The ever-changing communications landscape can be challenging to navigate.

Our evidence-based communications strategies create impact by delivering the right message to the right audience at the right time. From initial concept development, planning, and research to campaign implementation and evaluation, we partner with our clients to deploy action-oriented communications strategies that create meaningful and memorable results.

Full detail: Communications Research

Our researchers, writers, and editors have supported more than 20 federal agencies in developing products published in more than 200 scientific journals, academic curricula, books, and magazines. We deliver award-winning communications products, including congressionally mandated reports, white papers, infographics, newsletters, tool kits, and campaign materials.

Full detail: Materials Development

Synergy stays abreast of complex and constantly evolving policy landscapes across topic areas through detailed, evidence-based analysis procedures. Our team of policy experts includes social scientists, legal researchers, subject matter experts, and communications experts who work together to assess current policies; determine changes in those policies over time; assess the impacts of policies on individuals, families, and communities; and communicate these findings to a wide variety of audiences.

Our policy work is grounded in a deep understanding of how policy is developed, implemented, enforced, and sustained, acquired from decades of experience. Our interdisciplinary team is able to apply our tested methods across topic areas—partnering with in-house subject matter experts and external stakeholders to ensure the most systematic, rigorous, and comprehensive policy analysis possible—and provide guidance, insights, and general information to our clients.

Full detail: Policy Analysis

Our Section 508 compliance specialists keep pace with the latest technical developments and trends for comprehensive accessibility. We conduct quality assurance reviews using up-to-date, gold standard tools and 508 compliance diagnostic software. Additionally, we can provide formal training or simple tips to help simplify 508 compliance testing and assurance.

Full detail: Section 508 Compliance

Our social marketing experts tailor campaigns that drive behavior change. We approach every challenge through a data-driven lens, bringing together commercial marketing tactics to build frameworks that elicit positive behavior change from your target audience. We apply evidence-based behavioral psychology models, social marketing theory, and formative research to motivate audiences in the context of cultural and physical environments.

Synergy provides measurable, integrated marketing and communications services to help clients change social norms or behaviors in communities nationwide.

Full detail: Social Marketing

Synergy develops strategic mission-driven partnerships, showcasing client leadership among like-minded organizations, forging relationships with influential groups, and engaging with target audiences through multiple communications channels. Building these relationships is essential to growing an organization, amplifying its messages, and reaching its goals.

Full detail: Stakeholder Outreach