National Institutes of Health (NIH) Office of Research on Women’s Health (ORWH) Strategic Communications

Elevating the Profile of Research to Advance Women’s Health

Overview

Synergy served as communications thought leader and provided a full suite of high-profile, on-demand support for the National Institutes of Health (NIH) Office of Research on Women’s Health (ORWH)—a federal government focal point for advancing the health of women.

Synergy’s ORWH support spanned a wide range of content-rich materials development—such as scientific writing support for ORWH leadership’s scholarly articles, speeches and presentations, and talking points for press interviews. Synergy also provided website maintenance, social media support, stakeholder outreach and promotion, management and preparation of media-inquiry responses, and research and evaluation—high-quality services requiring a unique blend of communications expertise and scientific proficiency on diverse topics.

A group of women walking and talking after doing some outdoor exercise

Impact

The visibility of ORWH—and the profile of research on women’s health—increased considerably, particularly with the multi-event celebration of the ORWH 30th anniversary and new branding. Hundreds of high-quality ORWH products included two MarCom Gold award-winning booklets and an honorable mention for excellency in publications and web content. ORWH also garnered high-profile media coverage in outlets such as the New York Times, Science Friday, and the Today show; raised its social media profile across multiple platforms; and increased stakeholder contacts by almost 500 percent.

Image of a group of multicultural, multi-aged women in a huddle

Capabilities

Materials Development
Social Media
E-Learning Course Development
Speeches and Presentations
Stakeholder Outreach
Section 508 Compliance
Data Analysis and Synthesis
Scientific Writing